Health clubs for millennials

In its 10th annual trends report, The Future 100, which highlights the big and small trends to watch this coming year, JWT Intelligence noted that millennials are drinking alcohol less than ever and focusing more on health and fitness. This means that health and fitness services are being rebranded to become trendier and more sociable.

Opening a health club or fitness center targeted specifically to millennials could be a great way to capitalize on the trend, especially if you focus on creating a strong, fun and engaging social media presence to really connect with young members and potential customers.