Q.1 Define E-commerce, discuss its
components in detail and explain how they affect business world?
Electronic
commerce or e-commerce refers to a wide range of online business activities for
products and services. It also pertains to “any form of business transaction in
which the parties interact electronically rather than by physical exchanges or
direct physical contact E-commerce is usually associated with buying and
selling over the Internet, or conducting any transaction involving the transfer
of ownership or rights to use goods or services through a computer-mediated
network. Though popular, this definition is not comprehensive enough to capture
recent developments in this new and revolutionary business phenomenon. A more
complete definition is: E-commerce is the use of electronic communications and
digital information processing technology in business transactions to create,
transform, and redefine relationships for value creation between or among
organizations, and between organizations and individuals.
1. Suppliers
and supply chain management
2. Warehouse
operations
3. Shipping
and returns
4. Client
Relationship Management (CRM) – software and policies
5. Ecommerce
catalogue and product display
6. Marketing
and loyalty programs
7. Showroom
and offline purchases
Ecommerce businesses are fast gaining grounds and changing the way of doing business. The main aspect of ecommerce involves doing business on the web and includes:
·
Business to business (B2B) trading which
involves a business such as a company trading with another business on the
world wide web.
·
Business to consumer (B2C) trading which
involves a business such as a company directly dealing with consumers over the
world wide web.
Ecommercehas affected
businesses positively and negatively. On the one side, ecommerce makes it
easier for businesses to reach a much wider audience at less expense than would
be required if the traditional retail method was to be applied. With ecommerce,
there is no requirement to acquire expensive shops in high streets. You can
produce or store your goods at a remote upcountry location and still advertise
and sell them worldwide. While the cost of developing a good website may be
substantial, it is much cheaper than letting expensive high street storefronts.
Additionally, once you have your website operational, you will reach a wide
client base. The next thing is to ensure that you have access to appropriate
means of transporting goods to customers who make orders.
On the other
hand, established enterprises, most of which are vertically integrated are
finding it harder than before to retain their market share. More flexible
competitors are entering the market traditionally dominated by these
established companies, making competition fiercer than ever. To remain
relevant, old school companies are having to adjust to the new technologies and
incur capital expenditure in developing new capabilities. Blockbuster,
a leading video rental and franchise in the world had enjoyed many years of
success. However, Netflix,
an ecommerce based firm entered the market and took away a considerable market
share from Blockbuster which was forced to readopt its business model to offer
ecommerce services. Another good example of how ecommerce is changing the
business landscape is Amazon.com
which grabbed a substantial market share from traditional booksellers forcing
them to start selling online as well.
Q. 2 Explain
the role of E-commerce that how efficiently and effectively it evolves positive
changes in organizations?
Convenience
& Easiness:
For
many people in the world, e-Commerce becomes one of the preferred ways of
shopping as they enjoy their online because of its easiness and convenience.
They are allowed to buy products or services from their home at any time of day
or night.
The
best thing about it is buying options that are quick, convenient and
user-friendly with the ability to transfer funds online. Because of its
convenience, consumers can save their lots of time as well as money by
searching their products easily and making purchasing online.
Offer Product Datasheets:Attract New Customers with
Search Engine Visibility:Comprise Warranty Information:Decreasing cost of
inventory Management:Keep Eye on Consumers’ Buying Habit:Competence:Allow
Happy Customers to Sell Your Products:Selling Products Across the World:Stay
open 24*7/365:Economy:Boost Brand Awareness:Decrease Costs:Eliminate
Travel Cost: Offer Huge Information:Analytics:
Expand Market for Niche Products:Scalability:Ability
of Multi-site:
E-commerce is business activity carried out
electronically on the Internet rather than at a physical location. Through
websites, some businesses do business with other businesses, an e-commerce
model known as B2B. Other businesses sell to consumers online, in a B2C
e-commerce model. The advent of e-commerce has had both positive and negative
effects.
Privacy
Retailers with an e-commerce presence can collect a
lot of information about visitors to their websites. By setting up electronic
trackers called cookies that track the surfing patterns of visitors, e-commerce
merchants can develop individual profiles of online customers. This allows them
to target advertisements to consumers based on what the merchants believe to be
their needs. Some critics say this activity intrudes on consumers' privacy.
Security
Another negative effect of e-commerce is its
potential threat to the security of consumers' personal information. When
consumers buy online, they typically input a credit card number and other
personal information. Unauthorized persons could access this information
through flaws in the merchant's computer system. Merchants have become much
more vigilant about information security than they were in the early days of
e-commerce.
Energy
Consumption
One positive effect of the emergence of e-commerce
is that it may save energy. Consumers who shop online rather than drive to stores
use less fuel and their cars emit less pollution. Also, because e-commerce
reduces the need for warehouse space to house goods near retail stores, these
warehouses use less energy.
Cost
Reduction
E-commerce can reduce costs for consumers when
companies cut down on middlemen involved in distributing goods, warehouse space
to store the goods and personnel expenses. E-commerce also enables companies to
manage their inventory better. To be competitive, businesses are likely to pass
down at least some of these savings to consumers.
Q. 3 Comparison of OSI Reference Model and TCP/IP
Reference Model
Following are some major differences between OSI
Reference Model and TCP/IP Reference Model, with diagrammatic comparison below.
|
OSI(Open System Interconnection)
|
TCP/IP(Transmission Control Protocol /
Internet Protocol)
|
|
1. OSI is a generic, protocol independent
standard, acting as a communication gateway between the network and end user.
|
1. TCP/IP model is based on standard protocols
around which the Internet has developed. It is a communication protocol,
which allows connection of hosts over a network.
|
|
2. In OSI model the transport layer guarantees the
delivery of packets.
|
2. In TCP/IP model the transport layer does not
guarantees delivery of packets. Still the TCP/IP model is more reliable.
|
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3. Follows vertical approach.
|
3. Follows horizontal approach.
|
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4. OSI model has a separate Presentation layer and
Session layer.
|
4. TCP/IP does not have a separate Presentation
layer or Session layer.
|
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5. Transport Layer is Connection Oriented.
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5. Transport Layer is both Connection Oriented and
Connection less.
|
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6. Network Layer is both Connection Oriented and
Connection less.
|
6. Network Layer is Connection less.
|
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7. OSI is a reference model around which the
networks are built. Generally it is used as a guidance tool.
|
7. TCP/IP model is, in a way implementation of the
OSI model.
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8. Network layer of OSI model provides both
connection oriented and connectionless service.
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8. The Network layer in TCP/IP model provides
connectionless service.
|
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9. OSI model has a problem of fitting the
protocols into the model.
|
9. TCP/IP model does not fit any protocol
|
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10. Protocols are hidden in OSI model and are
easily replaced as the technology changes.
|
10. In TCP/IP replacing protocol is not easy.
|
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11. OSI model defines services, interfaces and
protocols very clearly and makes clear distinction between them. It is
protocol independent.
|
11. In TCP/IP, services, interfaces and protocols
are not clearly separated. It is also protocol dependent.
|
|
12. It has 7 layers
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12. It has 4 layers
|
Q4.
What security risk does ecommerce involve?
Security
risks would depend on several factors:
·
Your Web Hosting provider, is their web
server secure? Any vulnerability which the hacker can take advantage of a
server will compromise your website.
·
CMS (content management system) you are
using - If you are using e.g WordPress make sure your installation and plugins
are always kept up to date to prevent vulnerabilities. Same applies for other
installations to keep them upto date.
·
SSL (secure socket layer) - For
establishing an encrypted link between a web server and a browser. Definatly
required if you are selling goods/products online.
·
Hackers getting credit card details
·
Hackers getting customer details such as
email addresses
·
With mail-order, credit card details
aren't sent and neither are email addresses, so no, the risks aren't really
similar.
Q5.
Should vendors maintain their own sites?
affiliates are there
for a reason. for a small cut, the distribution is much much wider and off the
vendors shoulders.
Vendor can,t maintain their
sites they assigned a task if possible
The brands can manage the
sites.
Q6.
Is ecommerce profitable?
In
a recent article for Forbes, retail expert Steven Dennis lays out his claim that eCommerce simply isn’t profitable. Flash-sale
eCommerce sites are going the way of the dinosaur. For example, ModCloth, the
retro-inspired eCommerce brand for women, recently sold to Jet.com, a subsidiary of Walmart, for
about $3 million shy of its investment. It’s uncertain whether fans of ModCloth
will continue to support the brand after this move.
Even Amazon’s most profitable vertical is AWS (Amazon Web
Services), the cloud computing service, and not eCommerce. While Alibaba has
seen both huge growth and profits in China, Indian industrialist Kumar Mangalam
Birla has doubts about eCommerce in India. “One thing I am sure
is that you can't have unlimited access to capital funding. Therefore the
question that comes to my mind is whether the deep discount model is
sustainable,” he said.
It’s
a good question. It’s easy for a new pure-play eCommerce site to draw an
initial batch of loyal customers who love a product or style. But to expand
beyond that base is hard. Customers who come for deep discounts are less likely
to become loyal customers. They are also more likely to return products.
Omnichannel
brands are better off than pure-play eCommerce sites. Customers still love
going to brick-and-mortar stores. While many may love the deep discounts of
online shopping, if those discounts don’t make for sustainable businesses then
the draw for eCommerce must be more than price point. When retailers can leverage their sales associates on all
channels, they’ve hit the win-win solution. Physical stores and eCommerce
must work together. They must both be able to play off of each other and direct
customers across channels. Neither online nor brick-and-mortar channels can be
a drain on the other if a brand wants to thrive.
But
even pure-play eCommerce brands can win in the long run if they give customers
an exceptional experience. They need to provide customers easy ways to get
answers to their every question, sell quality products, and take customer
feedback seriously.
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